A merry jaunt over to the BABY, THE STARS SHINE BRIGHT website brought the discovery that there’s a new pink in town this summer. Ordinarily, this Sweet Lolita brand is awash with pale pastels to provide as innocent a character as possible, but the introduction of koi pink (deep pink) is a pleasant, if not painfully subtle, color change up from the normal usu pink (light pink). I commend BABY for this daring foray into the world of vibrancy . . . and yet . . .
I fear that BABY is taking their New Freedom a bit too far.
Behold: the koi pink monstrosity known as ギンガムチェックサリィワンピース (Gingham Check Sally One-Piece).
It’s a good try, BABY.
It looks like BABY has decided to STOP CAPITALIZING EVERY LETTER IN THE ENGLISH THEY USE ON THEIR SITE, as evidenced by the new Mary line’s lack of all caps, although they seem unsure as to which letters to keep lowercase now.
The same old themes of flowers, little girls, and ruffles can all be found here in the Mary print. But what’s this . . .? YOU’VE ADDED BALLOONS? Surely the Lolita community shall rise up and accuse BABY of ripping off of Angelic Pretty (known for throwing balloons in their Magical Etoile print this past winter).
Or hell, while we’re at it, Innocent World’s Present Teddy Bear line.