Angelic Pretty: Eco friendly tulle and cardboard.

22 Jul

Angelic Pretty’s latest Tokyo shop blog post proves that the Japanese aren’t scared of recycling old ideas.

The latest photos posted on their blog shows the same dot tulle that we’ve seen season after season from our pals out East. The item in the photos here is their “latest announcement” in their line of cutsews. In reality, this same shirt, minus the choker, was on their racks last summer as well. In fact, I used to own it. I guess if it ain’t broke…

Waste not, want not is definitely the Lolita brands’ motto.
Observe their shop staff’s clever use of cardboard. Is it just me, or has the Angelic Pretty blog becoming increasingly more hilarious?

Don’t get me wrong.

I think it’s brilliant.


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