This past Thursday, July 14, Sanrio debuted a brand new Hello Kitty makeup collection to add to their beauty line at Sephora! I was really excited to meet so many old and new friends and partake in the fun launch event!
Pose, the artist who created the signature art for the new Graffiti Kitty line, was on deck early in the morning creating 2 huge graffiti walls that were used to promote the event! There was one huge wall outside of the Sephora entrance, and one just inside, where “Kitty Mama” herself, AKA Yuko Yamaguchi, was doing signings for fans!
And of course, Hello Kitty herself was there, sporting her official Sephora mascot costume that I created in conjunction with my pals at Sanrio! I loooove this dress, and am so happy they’re using it for her official U.S. tour this year at Sephoras across the country!
More photos of the event after the jump!